Subway
Point of Sale (POS)
Field Studies & Point of Sale (POS) Design
With more than 32,000 locations in 90 countries, Subway is the second-largest quick service restaurant chain behind McDonald's. Subway's purchasing arm, IPC, challenged Scoresby Interactive to create a best-of-breed POS solution which, among other things, improves accuracy and speed of service while reducing training time and employee theft.
We conducted studies at a wide variety of store types throughout the United States and Canada. Then, armed with the knowledge from research, we iteratively designed Subway's new cashiering system and create a prototype of the design. We then took the prototype to Subway's Las Vegas convention and evaluated it with about 350 visitors.
Results are just now coming in from initial installations, but managers report that the new system is extremely easy to learn and use and allows for noticeably more eye contact and friendly conversation with the customer. After seeing how easy the system is to learn, managers at the initial installation canceled training and simply introduced employees to the system as they began their shift.
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