National Pen
Public Web Site
Information Architecture & Design
National Pen is a recognized leader in the promotional-products industry selling highly decorated pens and other items such as calendars, mugs, clothing, and electronics. It uses proprietary technology to personalize almost all of the products it sells with customer names, addresses, logos, advertising messages, etc.
National Pen engaged Scoresby Interactive to provide the UX foundation for 17 National Pen websites to be redesigned. That meant providing general workflows, information architecture, and page layouts that would support all languages, cultures, and subsets of products offered on the various sites. Additionally, the designs had to accommodate National Pen’s unique business requirements, such supporting a high degree of product customization, and providing various experiences depending on how users came to the site.
We began by thoroughly understanding National Pen’s products and current web sites and by working with project team members to establish requirements for the site. Due to the aggressive timeline, we held weekly reviews of the emerging interaction designs. These checkpoints proved invaluable for eliciting additional business requirements and ensuring the final designs were delivered on time—just five weeks after project launch.
The first site is due to launch in 2nd Quarter, 2010. Dave Thompson, CEO of National Pen, is "confident we will see benefits from this effort both in terms of our efficiency in launching the solution, as well as the commercial success measured by conversions and average order sizes."
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