Motorists Insurance
Agent-Facing Quoting Applications
Web App Design, Information Architecture, Usability Testing, & UX Strategy
The Motorists Insurance Group has been in business for more than 75 years. It markets competitive personal, commercial and life insurance products through a network of nearly 3,000 independent agents in several states.
Motorists hired Scoresby Interactive to increase independent insurance agents' ease of doing business with Motorists by creating a policy quoting/issuing web application which leapfrogs over competing products. We started by evaluating competitors' products and conducting field studies to understand the end user. Then we led the conception and design of three very successful web applications targeted to Motorists' independent agents.
Policies issued per agency increased by 150% in the first two quarters following launch of the initial quoting application. Agents are delighted. They require no training or documentation, and they report it's the easiest system they've ever used.
In a subsequent project, we established an enterprise-wide strategy to bring together multiple technology efforts into one, cohesive user experience.
Prev