BMW
Corporate Intranet
Information Architecture, UX Strategy,
Design, & Usability Testing
Bayerische Motoren Werke (better known as BMW) is one of Europe's top automakers. Its financial division requested that Scoresby first conduct a usability test of and recommend enhancements to their customer portal. Subsequently, they engaged us to design a corporate intranet to serve employees and contractors in North, Central, and South America.
Our challenge was to create a compelling intranet that gives autonomy and flexibility to departments, divisions, and countries, while maintaining BMW's corporate identity guidelines. To this end, we designed a single intranet that feels as if each country has their own unique space, establishing an information architecture and set of templates with enough rigidity to keep the system usable over time but with enough flexibility to avoid stifling department creativity.
The new intranet allows employees to be more autonomous and requires far less support than the old one. Additionally, departments and other internal groups understand and have championed the established standards for publishing content.
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