Public Web Sites & Tools

UnitedHealthcare / Golden Rule

UnitedHealthcare's Golden Rule has been providing health insurance products for more than 60 years. Under the UnitedHealthOne brand, Golden Rule and its affiliated companies offer health plans to individuals and families in 40 states and the District of Columbia.

We evaluated Golden Rule's online health insurance quoting and application system. Our 60+ page report compared the system to usability best practices, detailed opportunities for improvement, and described results of a web log analysis performed to support the findings.

 

Fifth Third Bank

Fifth Third Bank is a Fortune 500 powerhouse with over $110 billion in assets. It operates 16 affiliates with over 1,300 full-service Banking Centers in twelve states. Fifth Third engaged Scoresby Interactive to:

• determine the usability of the corporate web site from the perspective of various, interrelated sub-groups,
• identify ways of increasing bank loyalty and encouraging prospective customers to switch banks,
• assess the value of the site in its ability to enhance the Fifth Third brand with customers, non-customers, and internet bankers, and non-internet bankers.

We designed a usability test with a balanced 2x2 factorial design and crafted activities and task scenarios calculated to answer over 50 questions about the site. Then, we observed and interviewed recruited participants as they worked through established test scripts. The extensive report, video, and presentation delivered to Fifth Third executives were received with enthusiasm and subsequently used as a roadmap for optimizing the site's user experience.

 

ShareThis

ShareThis is the world’s largest sharing network, allowing users to share interesting articles, products, and web pages via email, social networks, or in a myriad of other ways. Sharing is accomplished via a ShareThis button publishers provide, or via a Firefox Add-On.

ShareThis engaged Scoresby Interactive first to conduct usability tests of the ShareThis button and a site redesign in the process of development. In a subsequent project, we evaluated users' experience with the ShareBox, a repository of things the user has shared and a potential source for re-sharing. Results of both usability tests were used to make decisions on design directions and significantly improve the user experience.

 

 

National Underwriter

National Underwriter is the leading provider of Insurance and Financial Services information, publishing books, magazines, and the Fire, Casualty, and Surety (FC&S) bulletins for almost 100 years.

We evaluated current interfaces to online services, facilitating a series of focus groups and usability tests to establish design requirements. We then defined a comprehensive user experience strategy based on outcomes.

 

Core3

Core3 is a holding company for Software as a Service and outsourcing businesses. Core3’s operating companies deliver accounting, human resources, and technology solutions designed to give clients the freedom to focus on their core business, not the back office.

Core3 needed a new corporate web site designed and developed—one to which less-technical personnel could easily add content when needed. To accomplish this mandate, we established requirements through collaborative work sessions, developed the site architecture, and defined the interaction and graphical designs. Then we developed the dynamic web pages using the .NET architecture, with "hooks" for easy updates.

This small business was subsequently purchased by Ephinay which took its name.

 

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See Also: PosDesigns.com